Beyond Utilisation: Consumer Behaviour and Charging Infrastructure

by | Jun 11, 2024

To meet the UK Government’s target by 2035, we must have an efficient and reliable rollout of charging infrastructure across the country. In previous papers we have called for the importance of a data led deployment to ensure the right chargepoints are in the right place, at the right time to fit in with our patterns of life. As of May 2024, there are now 62,536 chargepoints across 32,992 locations.

Key success metrics for charging infrastructure including utilisation, are becoming increasingly standardised, but to continue deployment at pace and scale, we must incorporate additional metrics into analysis. This paper will explore consumer behaviour and how it can inform the strategy and policy of deploying charging infrastructure.

Consumer behaviour and drivers’ patterns have a significant influence on when and how much charging infrastructure is utilised. Factoring behaviours and journey data into forecasts of chargepoint utilisation will not only give industry a better picture of the overall landscape, but also allow stakeholders to make better informed decisions about infrastructure deployment. This paper provides examples of data sets that can be considered and the benefit of factoring them into analysis.